15 years ago, three lifetime Atlantans found themselves sick of the bland, vinegar-based hot sauces that filled the shelves and restaurants across the city. So, they decided to take matters into their own hands and create a sauce that Atlanta would be proud to call their own—HOTLANTA HOT SAUCE. 

They grabbed the Hot Sauce Bible and experimented until they had a few flavors to test. Then, they took the natural next step… They threw a killer backyard BBQ! At the peak of summer, the trio trotted out their flavors and allowed the party guests to pick which iteration to produce. This resulted in the birth of the OG Hotlanta Sweet Southern Heat. 

The Hotlanta boys took Sweet Southern Heat all over the state for festivals, and their patrons implored them to branch out with a sauce that majorly cranked the heat up. Originally a joke to satiate the seekers of the hottest sauce imaginable, Sherman’s Burnin’!!! left an indelible mark on the community and became the company’s second permanent sauce. 

Now, you can find Hotlanta Hot Sauce in some of Atlanta’s most beloved restaurants and bars, including Folk Art, Universal Joint, Ford’s BBQ, Republic Social House, among many others, and their journey has been profiled by Creative Loafing. Just this year, they partnered with the NCAA National Football Championship to give sauce to the biggest fans.